
They have developed ever more powerful tools to distract people from what they are doing and look at their smartphones. They use pings, vibrations, badges, flashing lights, lock-screen messages, and who knows what else.
What human being could pay attention to me when they receive a notification on their smartphone that their ex has commented on their new profile photo? Or that there is breaking news about the latest silly statements by a president? It's no contest.
Versi�n en espa�ol
The Notification Experiment
I wondered how this affected my students. So I did a simple survey in my Media Economics class at the University of Navarra. I asked the students to keep track of how many notifications they received from all of their apps and news sources during one 45-minute period.
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